2006-04-22
Sharepoint : The worst branding ever.
Sharepoint is the perfect example of why you need to be careful in branding. Microsoft has made this mistake before (think .NET) so you think they would have learnt their lesson; but apparently not.
http://blogs.technet.com/lliu/archive/2006/03/22/422916.aspx
Instead of leveraging the Sharepoint name; they now want you to call it MOSS (I kid you not). IMO this ends up doing more harm than good; you end up hurting not only the Office brand but the SharePoint brand becomes a horrible mess.
I thought that the whole Sharepoint Portal Services (SPS) vs the Windows Sharepoint Services (WSS) thing was terribly confusing; not only from a naming but also from a feature perspective.
http://blogs.technet.com/lliu/archive/2006/03/22/422916.aspx
Instead of leveraging the Sharepoint name; they now want you to call it MOSS (I kid you not). IMO this ends up doing more harm than good; you end up hurting not only the Office brand but the SharePoint brand becomes a horrible mess.
- Initial (formal) mention: Microsoft® Office SharePoint® Server 2007
- Initial (informal) mention: Microsoft Office SharePoint Server 2007
- Second mention (lengthy content: more than 250 words): Office SharePoint Server 2007
- Second mention (short content: e-mails, etc. – though having the “Office” prefix is still strongly preferred): SharePoint Server 2007
- Acronym (long form – must be defined in conjunction with initial mention of the product name): MOSS 2007
- Acronym (short form – must be defined in conjunction with initial mention of the product name): MOSS
I thought that the whole Sharepoint Portal Services (SPS) vs the Windows Sharepoint Services (WSS) thing was terribly confusing; not only from a naming but also from a feature perspective.
# posted by Brant : 9:24 AM
